Launching a new plant variety or gardening product requires more than innovation. Brands must build credibility, generate media attention, and create confidence among gardeners, retailers, and industry professionals. Even established products often need renewed visibility to stay competitive in a crowded marketplace.

Without a trusted validation process, companies often rely on a patchwork of marketing tactics — coordinating influencer outreach, managing product reviews, monitoring mentions across social platforms, and collecting feedback from sources that may not have deep horticultural expertise.

GardenComm’s Member Approved program provides a more focused and credible approach.

By introducing your plants and products to GardenComm’s network of professional garden communicators, brands receive evaluations and feedback from experienced horticulture professionals who understand how gardeners select and use plants and gardening products.

When a product earns GardenComm’s Member Approved recognition, it carries the credibility of a trusted network of horticulture communicators. Companies can use this recognition in marketing materials, media outreach, product promotion, and launch campaigns to demonstrate that their product has been reviewed and recommended by respected industry voices.

Whether supporting a new introduction or bringing renewed attention to an existing product, Member Approved helps brands strengthen credibility, expand visibility, and reinforce their product’s value in the marketplace.