Wednesday, August 12 | 4:15 - 5:00pm
Gravel and Grass by Edward Lyon
While sustainability is an important topic in our industry, much of the content being written is often a regurgitation of previous topics. Join Edward Lyon for a completely new perspective. He shares information about sustainability initiatives including the Cassian Schmidt German-inspired gravel gardens and their future in the United States. You’ll also expand your understanding of meadows, including various types and methods of planting and maintaining them.
Meet the Speaker
Edward Lyon, Director of Reiman Gardens
Ed Lyon is the director of Reiman Gardens. Throughout his roles in public garden administration and hands-on experience in the green industry, he has been as passionate about education as he is horticulture. For 18 years he has inspired and taught public, student and professional audiences through lecturing, writing and on-line classes through Spellbound Garden Writing & Consultation. He has written for many garden magazines and authored the book Growing the Midwest Garden. His strongest qualification is the dirt under his nails. He is a true plant geek who gardens intensely through a self-proclaimed mash-up of love of plant collecting with something that he hopes resembles design.
Good Writing/Bad Writing/Better Science Writing by Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session, Sally will guide you through some common and less familiar mistakes, as well as introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. The discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
Meet the Speaker
Sally Cunningham, Speaker & Garden Writer
Sally Cunningham is a professional speaker and garden writer, published in many Rodale Books and the recent Buffalo-Style Gardens with St. Lynn’s Press. She has been a weekly Buffalo News columnist, monthly Buffalo Spree Magazine writer, and TV garden expert for decades. Sally developed Great Garden Travel for AAA of Western and Central New York.
What to Consider Before Starting Your VLOG, YouTube or IGTV Channel by Summer Rayne Oakes
Summer Rayne Oakes from Homestead Brooklyn started her Instagram and YouTube in 2017 and has since acquired hundreds of thousands of subscribers and tens of millions of views, leading to an elevated income stream. In this session, Summer will walk you through the process from starting your first channel, tips, and tools for production, how to increase engagement and even how to make a low-budget media plan that will work for you. There is a thriving community of home horticulturists and Summer will help you tap into it.
Meet the Speaker
Summer Rayne Oakes, Homestead Brooklyn
Summer Rayne Oakes started her botanically-minded blog and YouTube series, Homestead Brooklyn and Plant One On Me, two and a half years ago to help more urban dwellers reconnect with nature—shortly after her very verdant apartment in Brooklyn went viral. Since that time, her platform has garnered over 300,000 subscribers and the YouTube channel alone has attracted over 10 million views and over 66 million watch minutes. In January 2019, she released the Houseplant Masterclass, which is the first comprehensive, online audiovisual course on houseplant cultivation, care and maintenance; and in July 2019, she released her fourth book, How to Make a Plant Love You: Cultivate Green Space in Your Home and Heart. Oakes graduated from Cornell University cum laude with degrees in Environmental Sciences and Entomology. You may see her in Brooklyn hanging out at her local community garden with her pet chicken, Kippee, or tending to her own copious indoor jungle.