Tuesday, August 11 | 11:45am - 12:45pm
Break into Garden Travel by Claire Jones
Love to travel? A passionate and knowledgeable gardener? Resourceful and hard worker? You too can start your own gardening travel business that will pay for your favorite travel destinations as well as make some money. Join Claire to learn how she parlayed her love of traveling the world to see different gardens in far-flung destinations into a successful garden travel business.
Working With Nature: Fungi & You by Christine Justice
From Silent Spring to Australian brush fires, we're being warned that our planet is not functioning as well as it could. This seminar is about the fungus among us that can improve our gardening experience, human health, and the health of our planet. From mycorrhizae to saprophytes, learn about the role of mycelium in your garden!
Cognitive Gardens: Outdoor Spaces that Target Cognitive Functioning by Annette Montoya
This presentation will introduce the term “Cognitive Garden” and share some of the design concepts that make this type of garden different than traditional gardens. A cognitive garden uses evidence-based design principles that target cognitive functioning through the senses, experience, and thought. Creating spaces that encourage experiential learning and engage users in multisensory activities, maximize sensory and neural stimulation. This is important for young children who learn primarily through their senses because the more sensory experiences they have, the more complex their brain structure. It is also significant for those with diminished cognitive functioning.
Market Segmentation: Communicating to Different Horticultural Audiences by April Thompson
This session will take a hands-on look at how to appeal to audiences with different horticultural needs and levels of expertise within a given communications channel. The session will draw on the success of Bloom (DC Water's biosolids soil amendment) marketing to a wide base, including landscapers, home gardeners, farmers, garden retailers and more. If done as breakout, this will include short exercises for participants to identify segments within their general audience and ensure they are offering the right mix of content to appeal to the diversity in their midst.
Container Gardening Revolution by Charlie Nardozzi
Container gardening has gone through a revolution in the last 10-20 years. New container materials, potting mixes, and plants allow gardeners to grow in containers in more ways and places. Containers themselves have become a work of art. In this session, I'll highlight some of these changes and talk about ways to grow in containers matching the pots with the plants.